The Business of Specialty Coffee - Maxwell Dashwood
The Business of Specialty Coffee - Maxwell Dashwood
The Business of Specialty Coffee by Maxwell Dashwood is an essential read for anyone looking to start a roastery, open a café, or grow a brand within the specialty coffee industry.
Description:
Drawing on his extensive experience as co-founder of Colonna Coffee, Dashwood goes far beyond the romantic view of coffee to show the real structure of a successful coffee business.
This is not just a book about brewing or roasting – it’s a guide to building a sustainable and profitable company in a highly competitive market. You’ll learn how to understand your costs, margins, and pricing; how to build long-term relationships with customers; and how to communicate your value so people are willing to pay for quality.
Dashwood reveals what truly drives growth in specialty coffee – strategic thinking, transparent processes, and respect for everyone involved in the coffee chain. Whether you are an aspiring roaster, café owner, or coffee professional, this book will give you the clarity and tools to turn your passion into a business that lasts.
