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The CMSale Team is a group of coffee technology specialists who work daily with professional roasting equipment, packaging systems, colour analysis tools, and sample roasting technology. Our role is to translate real production-floor experience into clear, practical knowledge for roasters, baristas, and anyone building or scaling a coffee business. We are the official European partners of brands such as Stronghold, IKAWA, Aillio, Kaffelogic, Nucleus, Difluid, and many others. Because we install machines, service them, and train roasters in our own lab and training roastery, our articles are based on real workflows, real data, and real troubleshooting - not theory. On the CMSale Blog, we share insights from installations, roasting consultations, equipment testing, and everyday challenges we help solve for roasteries across Europe. Our mission is simple: provide reliable, experience-based guidance that helps coffee professionals work smarter, safer, and with more consistency.

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A Deep Dive into the Different Types of Coffee Grinders

Coffee enthusiasts know that the secret to a perfect cup lies not just in the beans or the brewin...

Decoding Coffee Brewing Ratios: What You Need to Know

Coffee lovers know that making a great cup isn't just about the beans – it's about getting the br...

Understanding the Coffee Roast Levels: Light, Medium, and Dark

Coffee is a beloved morning routine and comfort for many, with a world of flavors and aromas wait...

The Importance of Coffee Water Quality: What You Need to Know

If you're a coffee lover, you know that every element matters in crafting the perfect cup. But on...

Decoding Coffee Labels: What to Look for When Buying Coffee

Choosing the right bag of coffee can be tricky with so many options and confusing labels. To make...

A Beginner's Guide to Coffee Brewing Methods & Needed Equipment: From Pour Over to Espresso

Are you a coffee lover looking to explore different brewing methods? Welcome to our beginner's gu...

The Science Behind Decaffeination: How It Affects Flavor

The allure of a comforting cup of coffee often goes beyond mere caffeine jolts. Yet, decaffeinate...

Innovative Trends in Coffee Brewing Technology

Coffee brewing technology has dramatically evolved, providing coffee enthusiasts with exciting an...

Crafting Unique Coffee Blends: Tips for Roasters

Welcome to the world of coffee artistry, where the pursuit of crafting unique coffee blends combi...

The Importance of Coffee Freshness: Best Practices for Storage

In the delightful realm of coffee, freshness plays a crucial role in unveiling the exquisite flav...

2025 World Coffee Roasting Champions

We would like to extend our warmest congratulations to Mikaël Portannier, proudly representing Fr...

Inside the BEAN - What happens during coffee roasting?

Coffee roasting transforms humble green beans into the aromatic brown beans we know and love. Thi...